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Winston Churchill Downing Street Memo, 9 August 1940
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THIS DOCUMENT IS THE PROPERTY OF HIS BRITANNIC MAJESTY'S GOVERNMENT - SECRET - 9 August 1940 - WAR CABINET - BREVITY. - Memorandum by the Prime Minister. To do our work, we all have to read a mass of papers. Nearly all of them are far too long. This wastes time, while energy has to be spent in looking for the essential points. I ask my colleagues and their staffs to see to it that their Reports are shorter. (i) The aim should be Reports which set out the main points in a series of short, crisp paragraphs. (ii) If a Report relies on detailed analysis of some complicated factors, or on statistics, these should be set out in an Appendix. (iii) Often an occasion is best met by submitting not a full-dress Report, but an Aide-memoire consisting of headings only, which can be expanded orally if needed. (iv) Let us have an end of such phrases as these, "It is also of importance to bear in mind the following considerations......", or "Consideration should be given to the possibility of carrying into effect......" Most of these woolly phrases are mere padding, which can be left out altogether, or replaced by a single word. Let us not shrink from using the short expressive phrase, even if it is conversational. Reports drawn up on the lines I propose may at first seem rough as compared with the flat surface of officialese jargon. But the saving in time will be great, while the discipline of setting out the real points concisely will prove an aid to clearer thinking. W.S.C. 10 Downing Street. 9th August 1940

— Winston Churchill on Brevity

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "THIS DOCUMENT IS THE PROPERTY OF HIS BRITANNIC MAJESTY'S GOVERNMENT - SECRET - 9 August 1940 - WAR CABINET - BREVITY. - Memorandum by the Prime Minister. To do our work, we all have to read a mass of papers. Nearly all of them are far too long. This wastes time, while energy has to be spent in looking for the essential points. I ask my colleagues and their staffs to see to it that their Reports are shorter. (i) The aim should be Reports which set out the main points in a series of short, crisp paragraphs. (ii) If a Report relies on detailed analysis of some complicated factors, or on statistics, these should be set out in an Appendix. (iii) Often an occasion is best met by submitting not a full-dress Report, but an Aide-memoire consisting of headings only, which can be expanded orally if needed. (iv) Let us have an end of such phrases as these, "It is also of importance to bear in mind the following considerations......", or "Consideration should be given to the possibility of carrying into effect......" Most of these woolly phrases are mere padding, which can be left out altogether, or replaced by a single word. Let us not shrink from using the short expressive phrase, even if it is conversational. Reports drawn up on the lines I propose may at first seem rough as compared with the flat surface of officialese jargon. But the saving in time will be great, while the discipline of setting out the real points concisely will prove an aid to clearer thinking. W.S.C. 10 Downing Street. 9th August 1940" in the context of "Winston Churchill Downing Street Memo, 9 August 1940" to mean that wisdom is timeless.

Source: Wikiquote: "Brevity" (Quotes) The 'What it means' explanation text was generated by Google Gemini Flash (accessed February 05, 2026). https://gemini.google.com/app
Winston Churchill

About Winston Churchill

Sir Winston Leonard Spencer Churchill KG OM CH TD FRS PC (November 30, 1874 – January 24, 1965) was a British statesman who served as Prime Minister of the United Kingdom from 1940 to 1945, during the Second World War, and again from 1951 to 1955. Churchill was a Sandhurst-educated soldier, a Nobel Prize-winning writer and historian, a prolific painter, and one of the longest-serving politicians in British history. Apart from two years between 1922 and 1924, he was a Member of Parliament (MP) from 1900 to 1964 and represented a total of five constituencies. Ideologically an economic liberal and imperialist, he was for most of his career a member of the Conservative Party, which he led from 1940 to 1955, though he was a member of the Liberal Party from 1904 to 1924.

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