Sun Tzu Quotes (0-)

Philosopher, Author, King

About Sun Tzu

Sun Tzu (孫子 Sūn Zǐ; c. 6th century BC) was a Chinese general, military strategist, and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. He is also known as Sun Wu (孫武; Sūn Wǔ), and Chang Qing (長卿; Cháng Qīng).

Best Sun Tzu Quotes

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Explore our curated collection of the most famous and impactful Sun Tzu quotes.

“卑則驕之
• Pretend inferiority and encourage his arrogance.”
Sun Tzu
“圍師必闕
• To a surrounded enemy, you must leave a way of escape.”
“怒而撓之
• If your opponent is of choleric temperament, seek to irritate him.”
“In war, numbers alone confer no advantage. Do not advance relying on sheer military power.”
Sun Tzu
“上兵伐謀
• What is of supreme importance in war is to attack the enemy's strategy.”
Sun Tzu
“亂而取之
• Hold out baits to entice the enemy. Feign disorder, and crush him.”
“守則不足,攻則有餘
• One defends when his strength is inadequate; he attacks when it is abundant.”
Sun Tzu
“故兵貴勝,不貴久。
• What is essential in war is victory, not prolonged operations.”
“是故上攻伐謀
• Thus, what is of supreme importance in war is to attack the enemy's strategy.”
Sun Tzu
“知可戰與不可戰者勝。
• He who knows when he can fight and when he cannot will be victorious.”
Sun Tzu
“兵久而國利者,未之有也。
• There is no instance of a nation benefiting from prolonged warfare.”
“以虞待不虞者勝。
• He who is prudent and lies in wait for an enemy who is not, will be victorious.”
Sun Tzu
“近於師者貴賣,貴賣則百姓財竭
• Where the army is, prices are high; when prices rise the wealth of the people is exhausted.”
Sun Tzu
“見勝不過衆人之所識,非善之善者也。
• To see victory only when it is within the ken of the common herd is not the acme of excellence.”
Sun Tzu
“故善戰者,至人而不至於人。
• And therefore those skilled in war bring the enemy to the field of battle and are not brought there by him.”
“此兵之要,三軍之所恃而動也。
• Secret operations are essential in war; upon them the army relies to make its every move.”
“''孫子曰:凡治衆如治寡,分數是也;
• Management of many is the same as management of few. It is a matter of organization.”
Sun Tzu
“視卒如愛子,故可與之俱死。
• Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”
“古之所善戰者,勝於易勝者也。
• What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.”
Sun Tzu
“令素行以敎其民,則民服。令不素行以敎其民,則民不服。令素行者,與民相得也。
• A leader leads by example not by force.”
“是故勝兵先勝而後求戰,敗兵先戰而後求勝。
• Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”
Sun Tzu
“''故善戰者,求之於勢,不責於人,故能擇人而任勢。
• A skilled commander seeks victory from the situation and does not demand it of his subordinates.”
“不遇敵者,必戰無不勝,但每次交鋒,終必敗北。
• A man who never faces any enemies shall be invincible in battle, but will ultimately succumb to defeat in every confrontation.”
“數賞者,窘也;數罰者,困也;
• Too frequent rewards indicate that the general is at the end of his resources; too frequent punishments that he is in acute distress.”
“人皆知我所以勝之形,而莫知吾所以制勝之形。
• All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
Sun Tzu

Sun Tzu Quotes by Topic

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Sun Tzu on War 3 quotes

“All warfare is based on deception.”
Sun Tzu
View all 3 quotes on War →

Sun Tzu on Victory 2 quotes

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”
Sun Tzu
View all 2 quotes on Victory →

Sun Tzu on Dishonesty

“All warfare is based on deception.”
Sun Tzu

Sun Tzu on Deception

“Appear weak when you are strong, and strong when you are weak.”
Sun Tzu

Sun Tzu on Caution

“The enlightened ruler is heedful, and the good general full of caution.”
Sun Tzu

Sun Tzu on Prudence

“He who is prudent and lies in wait for an enemy who is not, will be victorious.”
Sun Tzu

Sun Tzu on Management

“Management of many is the same as management of few. It is a matter of organization.”
Sun Tzu

Sun Tzu on Organization

“Management of many is the same as management of few. It is a matter of organization.”
Sun Tzu

Sun Tzu on Archery

“Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.”
Sun Tzu

Sun Tzu on Strategy

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
Sun Tzu

Sun Tzu on Speed

“Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where he has taken no precautions.”
Sun Tzu

Sun Tzu on Anticipation

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
Sun Tzu

Sun Tzu on Expectations

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
Sun Tzu

Sun Tzu on Pattern

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
Sun Tzu

Quotes About Sun Tzu

Gain deeper perspective through quotes about Sun Tzu from others.

Cao Cao on Sun Tzu

“Sun Tzu’s success teaches us that a successful general is one who fully calculates his approach and plans to fight in a battle. However, the average reader is not able to identify Sun Tzu’s teachings on a deeper or philosophical level. This is my reason for writing and exegeses on the Art of War.”
Sun Tzu

Maxine Hong Kingston on Sun Tzu

“It seems to me that The Art of War codifies the principles of kung fu, the martial arts: to co-operate with the enemy, to prevent all-out war when possible. I remember reading a lot of pages devoted to fighting with fire, and burning down cities. Devotion to tactics rather than ethics. I have a figurine of Gwan Goong, god of war and literature, reading a book. That book is The Art of War.”
Sun Tzu

Margaret MacMillan on Sun Tzu 2 quotes

“By contrast, classical China produced many great generals, fought many wars and conquered many peoples but did not elevate military values above civilian. (It helped, perhaps, that the scholars rather than the military wrote the histories.) Fighting was not held up as something admirable but rather as the result of a breakdown in order and propriety. There is no equivalent of the Iliad in Chinese literature and the heroes held up for the young to emulate were the great bureaucrats and wise rulers who maintained the peace. Early on Chinese thinkers such as Confucius and the great strategist Sunzi (also known in the transliteration Sun Tzu) stressed that the state’s authority rested on its virtue as well as on its ability to use force. And for Sunzi, the greatest general was the one who could win a war, through manoeuvre or trickery, without fighting a battle. Prestige in Chinese society came rather from being a scholar, poet or painter; and from the Tang dynasty onwards the examination system to enter the imperial civil service was the favoured path for fame and prestige. Successful generals were sometimes awarded a scholar’s rank and gown as a mark of particular favour where many European societies would have given military decorations to meritorious civilians.”
Sun Tzu
View all 2 quotes on Margaret MacMillan →

John Minford on Sun Tzu

“The one thing missing from The Art of War is love, ... any sense of altruism, any sense of loving your neighbor. It's just a[bout] how to take advantage of your neighbor, how to triumph over your neighbor, how to manipulate your neighbor. I'm sorry... It's a very nasty book. How to use your spies — that chapter thirteen on spies — is chilling. The whole book — of course it's very clever, and of course a lot of it is very true, and of course we can go through life treating people in that way if you want to, but I don't happen to believe that's the best way to go. ... The Lúnyǔ [Analects of Confucius] is a superior book to Sūnzi bīngfǎ [The Art of War] because the Lúnyǔ talks about morality, talks about caring for your fellow human being; after all, the whole idea of ren ... doesn't come in Sūnzi bīngfǎ at all. Sūnzi bīngfǎ is: how to use your friends and neighbors in order to get the better of them. That doesn't make me feel good. I'm an old-fashioned kind of guy, and I believe in being nice to people whenever I can. ... You don't go out of your way like Sun Tzu to manipulate everybody including your friends. For me, Sūnzi bīngfǎ is the dark side of Chinese culture. It's the dark side. And, I know it's there. And there's a dark side to Western culture too. And, therefore, it's important to be aware of it, but not to be corrupted by it. Not to be polluted by it. Because it is a very powerfully-polluting little book. Very nasty little book. Let's not pretend otherwise.”
Sun Tzu

Disputed Quotes

Quotes attributed to Sun Tzu that are questionable.

“Build your opponent a golden bridge to retreat across.”
“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
“Victory is reserved for those who are willing to pay its price.”

Misattributed Quotes

Quotes mistakenly credited to Sun Tzu

“Keep your friends close, and your enemies closer.”
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
“The true objective of war is peace.”
“Opportunities multiply as they are seized.”
“In peace, prepare for war. In war, prepare for peace.”

About Sun Tzu

Sun Tzu (孫子 Sūn Zǐ; c. 6th century BC) was a Chinese general, military strategist, and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. He is also known as Sun Wu (孫武; Sūn Wǔ), and Chang Qing (長卿; Cháng Qīng).