James G. March, in Diane Coutu, "Ideas as Art: A Conversation with James G. March", Harvard Business Review 84 (10), pp. 82–91 (October 2006)
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One issue, which I used to talk about by looking at George Bernard Shaw's Saint Joan, is how madness, heresy, and genius are related. We often describe great leaders as having the drive, vision, imagination, and creativity to transform their organizations through daring new ideas. Retrospectively, of course, we sometimes find that such heresies have been the foundation for bold and necessary change, but heresy is usually just crazy. Most daring new ideas are foolish or dangerous and appropriately rejected or ignored. So while it may be true that great geniuses are usually heretics, heretics are rarely great geniuses. If we could identify which heretics would turn out to be geniuses, life would be easier than it is. There is plenty of evidence that we cannot.

— James G. March on Heresy

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "One issue, which I used to talk about by looking at George Bernard Shaw's Saint Joan, is how madness, heresy, and genius are related. We often describe great leaders as having the drive, vision, imagination, and creativity to transform their organizations through daring new ideas. Retrospectively, of course, we sometimes find that such heresies have been the foundation for bold and necessary change, but heresy is usually just crazy. Most daring new ideas are foolish or dangerous and appropriately rejected or ignored. So while it may be true that great geniuses are usually heretics, heretics are rarely great geniuses. If we could identify which heretics would turn out to be geniuses, life would be easier than it is. There is plenty of evidence that we cannot." in the context of "James G. March, in Diane Coutu, "Ideas as Art: A Conversation with James G. March", Harvard Business Review 84 (10), pp. 82–91 (October 2006)" to mean that wisdom is timeless.

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Source: Wikiquote: "Heresy" (Quotes) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
James G. March

About James G. March

James Gardner March (January 15, 1928 – September 27, 2018) was an American business theorist and professor emeritus in management, sociology, political science, and education at Stanford University. Widely recognized as a pioneer of organization and management theory, March coauthored the classic books Organizations (1958) and A Behavioral Theory of the Firm (1959).