Malhotra on Facebook

“This power over our egos has granted Facebook what we can think of as bullying rights. It routinely attempts to bully people into compliance with its rules on the boundaries of free speech, using tactics such as arbitrarily blocking users or reducing the visibility level of particular posts and videos.”

“The hard reality is that the more you interact with Facebook, the more control it will assert over you. The company’s tactic is to encourage people to comply by intimidating them enough to internalize Facebook’s way of thinking. Users are reluctant to walk away from the platform because they have invested time and energy in it and are unwilling to abandon their relationships.”