Janko Roettgers, in an interview with Vrai Pictures founder Jessica Brillhart, as published by Variety, in an article entitled "Spatial Audio Application Traverse to Launch at SXSW With Immersive Elvis Experience", as published on their February 28, 2019 edition
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The next frontier for immersive storytelling may be your headphones, thanks to a new spatial audio platform that Vrai Pictures is set to unveil at SXSW next month. Traverse, as the platform is called, allows users to map their surroundings with the help of mobile augmented reality (AR) technology, and then explore immersive audio experiences in their own living rooms. One of the first experiences to be powered by the new platform is called “From Elvis in Memphis.” It allows users to experience his music by walking through a physical space, with Traverse's app making it spatially sound like they're in the studio with Elvis himself. In the middle of a performance, you can walk right up to him. You can also walk up to any of the other band members. The music suddenly shows a dimensionality that was always there but couldn't be experienced. It just needed the creative insight, the right platform, the tools, and the technology to be realized.

— Janko Roettgers

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "The next frontier for immersive storytelling may be your headphones, thanks to a new spatial audio platform that Vrai Pictures is set to unveil at SXSW next month. Traverse, as the platform is called, allows users to map their surroundings with the help of mobile augmented reality (AR) technology, and then explore immersive audio experiences in their own living rooms. One of the first experiences to be powered by the new platform is called “From Elvis in Memphis.” It allows users to experience his music by walking through a physical space, with Traverse's app making it spatially sound like they're in the studio with Elvis himself. In the middle of a performance, you can walk right up to him. You can also walk up to any of the other band members. The music suddenly shows a dimensionality that was always there but couldn't be experienced. It just needed the creative insight, the right platform, the tools, and the technology to be realized." in the context of "Janko Roettgers, in an interview with Vrai Pictures founder Jessica Brillhart, as published by Variety, in an article entitled "Spatial Audio Application Traverse to Launch at SXSW With Immersive Elvis Experience", as published on their February 28, 2019 edition" to mean that wisdom is timeless.

Source: Wikiquote: "Elvis Presley" (Quotes about Elvis Presley: The last names, or first or given names by which people are best known and whose quotes are included below are arranged alphabetically, for ease of reference. When the person being quoted has a royal, or religious title, they can be found by looking for their first or adopted name. Examples: Bhumibol King of Thailand; Elizabeth II Queen of England; Albert II Prince of Monaco; Astrid, Princess of Norway; Deborah Duchess of Devonshire; Pope Benedict XVI ., R) The 'What it means' explanation text was generated by Google Gemini Flash (accessed February 05, 2026). https://gemini.google.com/app

Tags

#Elvis Presley#platform#experiences#technology#immersive#called#allows#audio#users#elvis#music#right
Elvis Presley

About Elvis Presley

Elvis Aaron Presley (8 January 1935 – 16 August 1977) was an American singer, musician, and actor. Popularly known by his first name as "Elvis," as "The King of Rock and Roll" or simply as "The King," he is regarded as one of the most significant cultural figures of the 20th century.