Page 84
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While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly.

— Edward Bernays

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly." in the context of "Page 84" to mean that wisdom is timeless.

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Source: Wikiquote: "Edward Bernays" (Quotes, Propaganda (1928): Unless otherwise noted, page numbers refer to the 2004 Ig Publishing edition, (The text begins on p. 35, after an introduction by Mark Crispin Miller.)) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
Edward Bernays

About Edward Bernays

Edward Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American publicist, sometimes called "the father of public relations".