Page 73 (1928 edition)
“

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences.

— Edward Bernays

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences." in the context of "Page 73 (1928 edition)" to mean that wisdom is timeless.

Source: Wikiquote: "Edward Bernays" (Quotes, Propaganda (1928): Unless otherwise noted, page numbers refer to the 2004 Ig Publishing edition, (The text begins on p. 35, after an introduction by Mark Crispin Miller.)) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
Edward Bernays

About Edward Bernays

Edward Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American publicist, sometimes called "the father of public relations".