Alan MacEachren Quotes (1952-)

“The fact that map is a fuzzy and radial, rather than a precisely defined, category is important because what a viewer interprets a display to be will influence her expectations about the display and how she interacts with it.”

“Understanding how maps work and why maps work (or do not work) as representations in their own right and as prompts to further representations, and what it means for a map to work, are critical issues as we embark on a visual information age.”

“Understanding how maps work and why maps work (or do not work) as representations in their own right and as prompts to further representations, and what it means for a map to work, are critical issues as we embark on a visual information age.”

“When visualization tools act as a catalyst to early visual thinking about a relatively unexplored problem, neither the semantics nor the pragmatics of map signs is a dominant factor. On the other hand, syntactics (or how the sign-vehicles, through variation in the visual variables used to construct them, relate logically to one another) are of critical importance.”

“His books Semiology of Graphics and Graphics and Graphic Information Processing have been stimuli for my own thinking about the representation and analysis of geographic information. I have also used both books as core readings for graduate seminars and they have generated lively discussion and prompted innovative research. I often ask graduate students to consider how cartographic research and practice in the U.S. might be different today if the English edition of Semiology of Graphics had appeared in 1967 (when it was published in French), rather than in 1983. I know that my own work would have been dramatically different if I had encountered these ideas a decade and a half sooner.”

“According to Morris, syntactics is the relation between a given sign-vehicle and other sign-vehicles. There is a critical distinction here (that many cartographers have missed) between Morris's "syntactics" and the linguistic subcategory of "syntax". While syntax puts emphasis on word order and parsing (i.e., on a linear sequence), syntactics is much broader in scope. Syntactics allows for any kind of among-sign relationships. Morris (1938, p. 16) makes this point explicitly in his statement that there are "syntactical problems in the fields of perceptual signs, aesthetic signs, the practical use of signs, and general linguistics."... At least three kinds of sign relationships seem to fall under Morris's umbrella of syntactics (Posner, 1985, in French; cited in Nöth, 1990, p. 51). These include:   (1) ”the consideration of signs and sign combinations so far as they are subject of syntactical rules” (Morris, 1938, p. 14),   (2) ”the way in which signs of various classes are combined to form compound signs” (Morris, 1946/1971, p. 367), and   (3) ”the formal relations of signs to one another” (Morris, 1938, p. 6).”

“Two developments of the past four decades played crucial roles in establishing a research agenda for the study of map symbolization and design. The first was Arthur H. Robinson's dissertation (published as The Look of Maps in 1952), with its call for objective research... Robinson (1952) pointed out some limits to approaching map symbolization and design from a purely artistic viewpoint, as he suggested was the guiding perspective at the time. Maps, like buildings that are designed primarily for artistic impact, are often not functional... Robinson (1952) argued that treating maps as art can lead to "arbitrary and capricious" decisions. He saw only two alternatives: either standardize everything so that no confusion can result about the meaning of symbols, or study and analyze characteristics of perception as they apply to maps so that symbolization and design decisions can be based on "objective" rules... Robinson's dissertation, then, signaled the beginning of a more objective approach to map symbolization and design based on testing the effectiveness of alternatives, an approach that followed the positivist model of physical science. In his dissertation, Robinson cited several aspects of cartographic method for which he felt more objective guidelines were required (e.g., lettering, color, and map design). He also suggested that this objective look at cartographic methods should begin by considering the limitations of human perception. One goal he proposed was identification of the "least practical differences" in map symbols (e.g., the smallest difference in lettering size that would be noticeable to most readers).”